top of page

perceptions of the BIPOC creator economy

background

The evolution of the creator economy space interested Google in learning more about opportunities available for Black Indigenous People of Color as a source to build more inclusive products, including them in the development process.

january - may 2022

client: google area 120

pilot user study

methods

user group

findings

diary study

interviews

survey

black indigenous people of color

have received compensation or sponsorships for their work

algorithm reliant posting, general distrust

community focused content

lack of access to business language

bottom of page