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perceptions of the BIPOC creator economy
background
The evolution of the creator economy space interested Google in learning more about opportunities available for Black Indigenous People of Color as a source to build more inclusive products, including them in the development process.
january - may 2022
client: google area 120
pilot user study
methods
user group
findings
diary study
interviews
survey
black indigenous people of color
have received compensation or sponsorships for their work
algorithm reliant posting, general distrust
community focused content
lack of access to business language
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